Booting was with the proclamation of "Global Warming." Shortly after the speech moderated generality (tautology) of "Climate Change." Now that you have noticed that the scientific argument does not hold water and it is better to appeal to "common sense", comes a new concept: "Atmospheric Deterioration."
The problem with global warming, Some Environmentalists believe, is "global warming."
The term turns people off, Fostering images of shaggy-haired liberals, Economic sacrifice and complex scientific disputes, According To Extensive polling and Conducted focus group sessions by EcoAmerica, a nonprofit marketing and messaging firm Environmental in Washington.
Instead of grim warnings about global warming, the firm advisees, talk about "our deteriorating atmosphere." Drop discussions of carbon dioxide and bring up "moving away from the dirty fuels of the past." Do not confuse people with cap and trade; use Terms like "cap and cash back" or "pollution Reduction refund."
anyone noticed that in this case the science is not important? Via NYT
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Tags: Global Warming Climate Change Atmospheric Deterioration Environmentalism
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