An example of political branding of the advertising professionals:
Same laundry detergent commercial where they say things like being more powerful, cleaner or more environmentally friendly (!) than the competition. The difference is that after testing the detergent can choose to leave or give a different use if it is not convenient (if bleach colored clothing) or satisfactory. To do that with a political party must wait years and in the specific case pending socialism has to be done in the washer as you apply your detergent .
Also what referents are so lacking in Europe have to look across the pond ?
Tags: Branding election advertising European parliament Europe PSOE socialist Obama
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